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How is Zomato creating value for its users?

Long gone are the days when people had less choices when it came to eating out or ordering food from home. Nowadays, in this digital age people can easily find out about different places to eat and get the food delivered to their homes without any issues. When you create a website like Zomato, you are basically creating value for your users by providing them with the delivery services to its users in the most hassle-free way. Users can easily order food from this website, enjoy different foods and experience different cuisines. What other ways can this website provide its users with valuable services?