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Email marketing can increase brand awareness


Having the email address of a client or prospect implies one thing: they have shown a degree of interest in your business. Email marketing provides the ability to raise that level of excitement, a certain brand awareness, by remaining at the top of your mind. This does not imply sending four daily emails to each customer. Instead, try to create a Wiki page for some email marketing that promotes your local community activity. Companies too often try to promote their goods via email marketing and disregard the brand awareness factor entirely. Do you agree with me?