DC Style Guide (With Super Powers Supplement)

 

In 1985 the DC Style Guide (from 1982) was released with additional pages featuring Super Powers characters as well as a supplemental folder outlining marketing materials and other statistics surrounding the Super Powers line.  Below are some photos on the supplemental information.

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This page will show you the contents of a complete Style Guide, then under the Style Guide pages will be the marketing contents in the supplement previewed above.

 

DC Style Guide 1982 + Super Powers pages added in 1985

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Hand Colored Style Guide Pages

This page was hand colored by Bob LeRose, the same DC colorist who coded a few of the mini-comics.

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Style Guide Supplemental Marketing Items

First, we have some product photographs likely intended for marketing materials, catalogs, etc.  These photos are approximately 8×8 and are black and white.  You’ll notice the Super Powers duffel bag, as well as some of the clothing featured elsewhere on this wiki.

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Next, we have the Toy Fair exclusive calendar.  I don’t know if this originally came as part of the marketing materials or not, but it came with this particular set so I’m including it.  It seems to fit right in since it lists the Super Powers Licensees, which fits right into the rest of the marketing materials.

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And finally, we have other promo items and marketing references talking about different areas of product placement, how the Super Friends cartoon is used to promote Super Powers, specific demographic and geographic info about marketing, and several other internally used documents related to the Super Powers branding.

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